On the internet, everyone can here you whinge. Which is why companies need to be vigilant about how they are being spoken of online. A letter to the editor can be ignored and dismissed, a gossip around the water cooler or in the pub has limited reach, but a decent rant or whinge online can reverberate in the most unexpected way. The examples are coming in thick and fast, and are enough to make you think twice about ordering a certain brand of pizza. In this story for SmartCompany I look at some Australian examples of brands copping a trashing, and at what options organisations have to save their reputation online.