Call it trans-media or cross-media or whatever you like, there is big money in the idea of extending properties and brands from one media to another. Gavin McGarry has built a business out of trans-media storytelling. As president of New York-based company Jumpwire Media he says that no one has got it all figured out yet, and there is still plenty of money to be made.
Gavin served as a mentor at X|Media|Lab's Film X-tended last week, but you can hear some of what he has to say in this podcast for Australian Anthill by clicking here.Recent Posts
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August 02, 2010
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Eh, yeah, agreed.I might even call it Peer To Peer. But the UK and Europe are still calling it Transmedia and stand by for the biggest money spinner yet and more advanced than US, from now and over next year or so. It's called London 2012.
Posted by: Chris Simon | August 02, 2010 at 03:55 PM