The final panel for the day involved speakers Stephen Howard-Sarin from CBS Interactive, JS-Kit CEO Khris Loux, Inquisitr editor Duncan Riley and network research director and Channel 9, Steve Weaver.
Riley started by claiming that what we are seeing now is the cusp of the largest change in media since the invention of the printing press, as it moves from one-to-many to many-to-many covering. Howard-Sarin cautioned that it was not wise to assume that what is happening in Silicon Valley is the model of the future, and that mastheads will not be destroyed in favour of individuals. Weaver spoke about how the 9 Network had not been performing well, and this was being compounded by discussions within blogging circles.
"Once you lose that credibility, you then get pinpointed for it," Weaver says.
Howard-Sarin also discussed the element of theatre that is behind communication, and asked us to question what authenticity really looks like, while Duncan Riley talked about the fact that trust is crucial in influence.
Brad, thanks a million for this great summary. Insights for me: "largest change in media since the invention of the printing press" this is sometimes hard to get across. And Steve Weaver's comments - what happened there I feel embarrassed not to know that story? Have you a reference?
Cheers, Walter @g2m
Posted by: Walter Adamson | September 01, 2009 at 10:44 AM