SMH Online Innovation series - Put social networking sites to work

The fourth in my series on Australian IT innovation for the Sydney Morning Herald is a look at the emerging Aussie widget industry. For me it was a chance to delve into another emerging sector (albeit it a very small one in Australia right now) and find interesting companies such as Perth-based TheBroth, which is turning a love of online collaborative art into a business. What I love about this is how the technical barriers are bring torn down when it comes to application development, making it progressively easier for anyone with a good idea to turn it into an application. For the full story, click here.