SmartCompany - 10 ways to maximise returns on email marketing

Email marketing has become somewhat passé in the realm of online marketing tools, having been eclipsed by more fashionable activities such as search marketing and advertising through online social networks. But that doesn't mean that it should be ignored, as it is still generating good results for many companies. Getting the most out of email marketing was the aim of this feature for SmartCompany, which you can read here.