Australian Anthill: Not just for kids - social networks just grew up

Another topic that caught my interest in 2007 was online social networks. While there is no doubt that the hype has exceeded the short-term reality, it would be unwise to underestimate the long-term possibilities that tools such as Facebook, Bebo, MySpace and their successors will hold from a marketing perspective. After all, just about anything that attracts an audience can become a platform for advertising ... and few platforms provide such an effective means of interacting with that audience. It's a topic that I explored for this feature in Australian Anthill, and you can check out my article here (well, part of it at least - you'll need to be a subscriber to see the whole thing).