Great to see Hutchison Australia's 3G network operator 3 getting serious about the mobile internet with the launch of its X-Series data pricing structure. There are plenty of stories up online now that go into the details (including this one by Asher Moses at the Sydney Morning Herald), but essentially the company is offering subscribers free access to its own Planet 3 data services, as well as up to 500 MB of mobile broadband access and up to 1000 minutes of free Skype calls through the handset, for $20 per month. Two other plans offering greater downlloads and Skype durations are also available.
With 3 now making it affordable for Australians to start surfing outside of its walled garden, the big question is whether they are actually going to. The new plans remove many of the barriers that have prevented the growth of the mobile internet - but will X-Series subscribers find that it is something of a wasteland outside of 3's portal? Mobile content companies such as Kukan Studio, bluepulse and Aura have built respectable mobile content businesses (you can read more about them in these stories at ZDNet's BuilderAU site here, here and here), but the high charges that were previously associated with surfing outside of a carrier's portal has clearly stifled development.
But as has been the case through the development of internet, the more bandwidth you give to people, the more they will do with it. Surely it can't be long then before we start seeing the mobile equivalents of high-bandwidth applications such as Flickr and YouTube?
At the very least, if the uptake of X-Series is strong it may prompt other carriers to revist their own pricing structures.
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