Unfortunately that should be read as a title to an event, not as a lead caption on a long and well thought-out dissertation on how media will look in 10 years time.
The Future of Media is a summit being put together by futurist and prolific blogger Ross Dawson in both Sydney and San Francisco (find out more information here). Ross put together a great lunch today to present some preliminary findings on digital content consumption in Australia and the US. More on that later.
What made it a great lunch was the chance to sit around and chat with a knowledgeable group about many of the issues that face media today - particularly the ease of content creation and distribution, and the ramifications that this might have for traditional media players long term. The question that I now find myself asking is, apart from those companies that got established in new media in the last wave (such as AOL, MSN, Yahoo, and for sake of classification Google), will the current trend towards user created content lead to any new media companies, or will good new ideas get snapped up by older, larger companies before their valuations price them out of the market (although judging by what eBay paid for Skype, who is to say when that might ever happen). Will we see vibrant new media stars shine as independent voices among the din of teenage bloggers, or will great new ideas such as Digg get swallowed up or copied to death by traditional media?
What is certain is that good content equals strong ad inventory (ie, good, high paying spots to place ads), and one of the big questions around the ongoing monetisation of the Internet is where will the inventory come from. How long will it be before we see TechCrunch or RocketBoom produced with the backing of News Ltd or Liberty Media?