It's amazing how the drive to standardisation has led literally hundreds of phone companies around the world to spend billions of dollars creating mobile networks that essentially all do the same thing. For those companies to achieve growth - especially in saturated markets - they need to find new ways of deriving revenue out of existing customers. The long mooted solution has been data services, but these are still to generate much excitement in all but a few markets. Anyway, when Motorola decided to take me over the Barcelona in February to attend the 3GSM conference, it was a good chance to look into how themselves might be trying to terraform the mobile data desert. Anyway, you can check it out for yourself in this editorial from Australian Anthill.